What should I check before I send a mass message?

A mass message goes to hundreds of fans at once, so one mistake is hundreds of mistakes. Run these six checks before every send.

The six checks

• Buyers are excluded. The list of fans who already bought this piece is excluded, so nobody is charged twice. How those lists work.
• Opt-outs are excluded. Your list of fans who asked for no mass messages is excluded.
• It's the right piece. The code on the content matches the code in your plan.
• The price is right. It fits the piece's level and what these fans usually pay.
• The caption is fresh. Start from a caption that worked, then reword it for this send.
• The time and day are right. It isn't going out right on top of another send.

If you aren't sure both exclusions are on, don't send. If the tool you send with can't leave a list out, don't use it for paid mass messages.

Why the two exclusions come first

Charging a fan for something he already owns loses his trust, and usually costs you a refund. Messaging fans who asked you to stop makes them unsubscribe. Both are avoidable with two lists.

After you schedule it

Leave it alone. Don't edit it and don't send it again by hand. If something needed changing, the time to change it was before you scheduled it.

After it sends

Mark it sent in your weekly plan. At the end of the day, add everyone who bought it to that piece's list. The daily routine.