How often can I resend the same PPV?
You can resend a piece as long as you only send it to fans who have not bought it and you leave space between sends. Write down every send, so you can see how many times a piece has gone out and when it last did.
Most of your fans never bought most of your content. Resending is how old shoots keep earning. It only goes wrong when a fan is offered something he already owns, or sees the same thing again too soon.
Rule 1: Never send it to someone who owns it
Keep a list of buyers for each piece and exclude it on every send. How to set that up.
Rule 2: Write down every send
For each piece, keep two numbers in your content list:
- Times sent: how many times it has gone out.
- Last sent: the date it last went out.
Without these you're guessing.
Rule 3: Leave space between sends
Before you plan a piece, look at its last-sent date. If it went out recently, pick something else and come back to it later. New subscribers join all the time, so a piece that rests for a while has fresh fans to go to.
Rule 4: Change the caption
Keep your best caption as a starting point, then reword it each time. The same words twice read like a repeat even to fans who didn't buy.
Rule 5: Watch for worn-out pieces
A piece that has gone out many times and sold little on its last few sends is worn out. Retire it and give the slot to something else.
What to resend first
Sort your list by last sent, oldest first. Pieces that sold well and haven't gone out in a long time are the best ones to bring back.
Other questions people ask
Will fans get annoyed if I resend content?
They get annoyed when they are offered something they already bought, or the same thing two days in a row. Skip the fans who own it and space your sends, and most will never notice.
How do I know a piece is worn out?
It has gone out many times and the last few sends sold little or nothing. That is the sign to retire it and give its slot to something else.
Which pieces should I resend most?
The ones that sold well and have not gone out in a while. Good content that nobody has been sent lately is the easiest money on your page.