How do I turn one shoot into several PPVs?
Film the shoot as one session that builds from a teaser to your most premium content, then cut it into up to five levels and sell each one as its own paid message. Fans buy level 1 first, and each level after it costs more than the one before.
Most creators film a shoot and sell it as one paid message. That leaves money behind. The same hour of filming can become up to five paid messages, each one a step further than the last.
Step 1: Film it as one session that builds
Plan the shoot so it starts mild and ends with your most premium content, in one go. Same outfit, same place, same day. Fans who buy the first part will want to see where it goes.
Step 2: Cut it into levels
| Level | What it is | Its job |
|---|---|---|
| 1 | The teaser | A cheap first buy. Shows you who will spend |
| 2 | The build-up | One step further. Keeps buyers moving |
| 3 | The feature | What most fans were waiting for |
| 4 | The long video | Longer and more personal |
| 5 | Premium | Your best and most exclusive piece, at your top price |
Each level has to be worth paying for on its own. If a level would feel thin, leave it out.
Step 3: Give every level its own code
Each level is its own piece with its own code, like MIA-260920-L1 and MIA-260920-L2. The date and creator code are the same, so the whole shoot stays together. How the codes work.
Step 4: Price each level above the one before
Level 1 is your cheapest. Every level after it costs more. A fan who bought level 2 has already told you he'll pay for level 3.
Step 5: Sell them in order
Send level 1 to everyone. Offer level 2 to the fans who bought level 1, and so on up. A fan should never be offered level 4 before he has seen level 1.
Why it works
- More sales from the same filming. One shoot, up to five things to sell.
- Cheap first step. A low-priced level 1 gets fans buying who would never start with an expensive video.
- You learn who spends. Fans who climb the levels are the ones worth your time in chat.
Keep each level in its own vault list, named with its code, so you can find it and track who bought it. The free vault name builder writes the names.
Other questions people ask
Does every shoot need all five levels?
No. A quick shoot might only make a level 1 and a level 2. Only cut a level if it is worth paying for on its own.
What if I get two good pieces at the same level?
Keep both. The second one gets a letter on its code, like MIA-260920-L3b, and is sold as its own piece.
How do I price each level?
Each level costs more than the one before it. The right numbers depend on your page, so start with what already sells for you and step up from there.