When should I stop selling old content?
Retire a piece when it has been sent many times and the last few sends barely sold. Mark it retired in your records and stop sending it, but do not delete it: fans paid for it, and you may want to sell it again later.
Every page ends up with pieces that have been sent so often they no longer sell. Keeping them in rotation wastes sends and makes your page feel stale. Retiring them is quick, and it isn't the same as deleting.
Signs a piece is done
- It has gone out many times.
- Its last few sends sold little or nothing.
- Most of your active fans already own it.
How to retire it
- In your content list, change its status from live to retired.
- Stop putting it in your weekly plan.
- Leave the files, the vault list and the buyers' list exactly where they are.
That's all. Nothing is lost, and you can see at a glance what's in rotation and what isn't.
Why not delete it?
Fans paid for it. Your records of who owns it are worth keeping. And retired content can earn again later. If you do need something gone, read what to check before you delete.
Ways to bring it back
- In a bundle with other retired pieces at one price.
- To new fans, after a long break, with its buyers still excluded.
- As a gift for your best spenders.
Check the other end too
While you're looking for worn-out pieces, look for the opposite: good content that has barely been sent. Those are usually worth more than anything new you could film this week.
Other questions people ask
What is the difference between retired and archived?
Retired means you have stopped sending it for now and might bring it back. Archived means it is put away for good. Either way the files and the record stay.
Can I bring a retired piece back?
Yes. Put it in a bundle, or send it again after a long break to fans who never bought it. Its list of buyers still protects the ones who did.
Should I retire content by age?
Go by sales, not age. An old piece that still sells stays. A new piece that never sold can go early.